Let Toys Be Toys

Noticed that we don’t categorise our collections by gender? We believe that gender stereotypes are generally tired and potentially obstructive in letting children have full access to various types of play and learning.

This is a hot debate but non-gender labeling is gaining acceptance across large parts of our industry.

We are very proud to have been awarded the Let Toys Be Toys toy mark and are listed as one of their online suppliers

Lego said it best in a advert in the 1970's "A lot of boys like dolls houses. They’re more human than spaceships. A lot of girls prefer spaceships. They’re more exciting than dolls houses. The most important thing is to put the right material in their hands and let them create whatever appeals to them."

All our toys are carefully selected so that any child (or adult) can play with them.

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